My gallery has a personality all its own. It is colorful and whimsical, and the merchandise I choose can’t be found anywhere else nearby.
We operate an interesting website and have video newsletters and interviews with artists.
We advertise in four local magazines, have our own color brochure, e-mail a monthly newsletter and update our Facebook page at least three times a month.
A new art gallery moved next door a few months ago, and we’re now collaborating on advertising and event hosting to bring more people to our street.
Always keep in mind that the artists you represent are the backbone of your business. Many artists no longer have the flexibility to do consignment or take old inventory back in place of new.
We redesigned our event direct mail pieces to incorporate several key programs into one, which saved on costs. We also published our annual holiday gift guide online as a flipbook that directly links showcased items to our online store.
We are proud to host our annual Re-Art Swap. We open up our backyard and put up more than 20 tables filled with amazing donations of art supplies.
The 2010 Top Retailers bank on creative marketing campaigns, online engagement and in-store events to spur strong sales in the year ahead.