Success Is No Secret Here

Owner Don Muller, who has been selling art in western Massachusetts since the early 1970s and at his Main Street, Northampton, gallery since 1978, has seen many changes through the years. But his story isn’t as much one of survival as it is of vision—or perhaps of vision and dedication combined.

Going the Distance

Owning a gallery is a powerful fantasy. Newly minted art school graduates and young entrepreneurs daydream about expansive, carefully lit retail spaces filled with handcrafted objects that eager customers will immediately whip out their credit cards to buy.