2011 Winter

Price: $8.00
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Winning By Doing
By Claire Patterson Blome
New marketing tactics, traffic-driving events and partnerships with like-minded small business owners are all hot topics for NICHE magazine’s 2010 Top Retailers. But above all, they’re optimistic about the future.

Change Agent
By Claire Patterson Blome
Even at No. 1, Retailer of the Year Donna Milstein is rethinking her marketing strategies for a strong 2011.

Positioned for Success
By Claire Patterson Blome
The 2010 Top Retailers bank on creative marketing campaigns, online engagement and in-store events to spur sales.

Business Forecast 2011
By Phillip M. Perry
Armed with the latest statistics and a slew of new marketing tactics, retailers get set for a rebound.

Editor’s Letter

Power to Small Businesses
By Hope Daniels

Retail Details

Want to Increase Sales? Think Partnerships and Charity Events
By Claire Patterson Blome

A New Spin on Outdoor Exhibitions
By Jennifer Clary

Market Calendar
By Jennifer Clary

What’s New

By Jennifer Clary
Seven studios provide a new take on every woman’s must-have accessory.

Artist Profiles

Ruth Avra
By Jennifer Clary

David Royce
By Jennifer Clary

Retail Resources

Facebook Brand Pages Foster Loyalty
By Claire Patterson Blome

Going Green
By Jennifer Clary

Educational Opportunities
By Jennifer Clary

Book Reviews
By Jennifer Clary

Cover: Retailers and exhibitors alike anticipate the return of the Philadelphia Buyers Market of American Craft Feb. 18-21.

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