Impulse Buy: Storiarts

“Alice in Wonderland” book scarf.

Tori and Chris Tissell prove the adage that it’s better to give than to receive. Just three Christmases ago and “out of desperation” during a very lean year, Tori screen-printed text from Jane Austen’s novel Pride and Prejudice onto scarves she gave as presents. Six leftover scarves sold so fast on Etsy that she made more—“What I produced was just what I imagined in my head,” Tori says. And those sold so fast that she and husband Chris formed Storiarts to work full time creating infinity scarves, fingerless writing gloves, pillow covers, headbands and T-shirts with a variety of texts printed on them.

 

“The Raven” writing gloves.
“The Raven” writing gloves.

“Soon we had more business than we could handle alone,” says Chris, who handles marketing, www.storiarts.com and social media sites, as well as other business matters at Tori’s studio in Milwaukie, Ore.

Tori proudly says they use 100 percent American cotton and eco-friendly ink that won’t rub off, and she or selected contractors print all items by hand. Scarves sell wholesale for $26 and gloves for $14.

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