Pantone’s 2013 Color Choice Is Emerald

This “Parrot” slide neckpiece in emerald green is by Mercedes Brugh of Frozen Music Glass Jewelry www.frozenmusic.net. CREDIT: RICH VOORHEES

More formally known as Pantone 17-5641, Emerald is the Pantone Color Institute’s official 2013 Color of the Year. The optimistic new hue, it’s hoped, conjures up growth, renewal and prosperity, appropriate for an economy that seems to be on the mend. All manner of retailers, from fashion and houseware designers to fine jewelers are putting out products in the new star color.

Emerald

Emerald, the color of beauty and new life in many cultures, was chosen by Leatrice Eiseman, the institute’s executive director. “Green is the most abundant hue in nature,” she said. Eiseman will elaborate on that idea in her “Color Trends” presentation during The Summit, a one-day professional education event hosted by Craft Retailers & Artists for Tomorrow (CRAFT) on April 30 in Las Vegas.

Every year Pantone, a global authority on color and provider of professional color standards, selects a color that embodies aspirations for that year. Last year it was Tangerine Tango, a bright reddish orange, which was all about energy.

Optimism is also an important attribute for Benjamin Moore, but senior designer Sonu Matthew and her fellow color experts have chosen a different hue, Lemon Sorbet, for the paint company’s color of the year. They’re predicting a move from a “vibrant spectrum and mid-to-deep tone hues that we’ve been experiencing in home furnishings and fashions,” and calling their choice “the ideal transition color” in home design. Benjamin Moore suggests that lemon sorbet (#2019-60) makes a warm, calming backdrop for a variety of other shades.