Let’s face it: the past few years have been tough. The worst economic climate since the Great Depression, staggering unemployment numbers and tanking real estate values have put just about everybody in the doldrums.
Some surprising survey results from a joint study by Zoomerang Online Surveys and Polls and GrowBizMedia, however, are pointing toward a sentiment some of us haven’t had in a while: optimism.
The survey, conducted with the participation of 1,003 small business “decision makers” (including owners and managers), revealed that 40 percent of respondents are feeling optimistic or even “very” optimistic about doing business in 2012. This comes despite the fact that 61 percent reported a difficult 2011.
Just why are these small businesspeople feeling so upbeat? Zoomerang suggests that these good feelings may be the result of the “enormous potential offered by social media.” Forty percent of the small business owners surveyed report that they plan to use Facebook, Twitter and other social media outlets in the coming year to market their businesses. Forty-five percent of the respondents said they will be spending more on marketing and communications this year. Thirty-three percent said they will be using social media to gain new customers.
“Social media has made it easier than ever to reach out to your base,” says the Zoomerang blog, “you have easy, instant access to what they’re saying.”