TOP RETAILER/BEST PRINT ADS OR PROMOTIONAL CAMPAIGN
The Village Artisans Gallery
PJ Heyman, owner
Boiling Springs, Pa.
How do you use your brochures to help the store?
The “Artists in Action” brochures are distributed to area visitor bureaus, restaurants and shops. We give one to every customer with an explanation of the contents. They are also given to the demonstrating artists to hand out at craft shows. The remainder of the year, we use our rack cards for the same distribution.
How important do you think advertising is, and do you plan to continue/expand advertising?
Consistent and continuing advertising and publicity are very important to emphasizing the pleasure of shopping locally for American handmade products and to keeping The Village Artisans Gallery in the public eye.