E-Mail Marketing Packs Power

Estimates show that e-mail marketing, when done well, can be an effective strategy for impressing customers.
Credit: Brian Behm

There is no denying that e-mail is a powerful tool for marketing your business. Best estimates show that e-mail marketing will garner $1.5 billion in sales by the end of 2011. But as a small business, how do you reach out to other, sometimes bigger, business enterprises to your advantage? With a new survey from BtoB Magazine, “B-to-B State of E-mail Marketing: Best Practices,” b2b marketers can access information they need to keep their efforts from going straight into junk mail.

The research was gathered from 414 interviews with b2b marketers and includes 35 charts and graphs along with six in-depth conversations that represent the plans of marketers for 2011. Readers will learn how to budget for e-mail marketing, what e-mail strategies marketers find the most effective, how metrics are used to judge success and how marketers are integrating e-mail with social media.

By staying relevant and examining key performance metrics, budgets and industry trends in “B-to-B State of E-mail Marketing: Best Practices,” b2b marketers will be able to improve upon the tools they use on a daily basis.

Interested in reading more on “B-to-B State of E-mail Marketing: Best Practices”? Visit http://www.btobonline.com/section/researchreports4.

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