For her article, “48 Guerrilla Marketing Tips from Top PR Pros,” Linsey Knerl asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. The result is a list of some of the best ways—including everything from social media to word-of-mouth marketing— that you can gain a competitive advantage while keep an eye on your wallet.
One of the public relations professionals on the list is Amy Mannarino from The Walters Art Museum in Baltimore, Md. At The Walters, she said, multiple staff members “co-tweet” about their organization on Twitter. In this set-up, each person highlights different aspects of the museum. A marketing professional might tweet about an upcoming exhibition or a curator might add artwork to Flickr and tweet about its meaning. Their method of “co-tweeting” has increased their audience diversity on Twitter.
For the complete list of tips from PR professionals that originally appeared on the American Express OPEN Forum website, visit http://www.openforum.com/idea-hub/topics/money/article/48-guerrilla-marketing-tips-from-top-pr-pros-linsey-knerl.