Small Business Saturday: Think Big, Shop Small

More than 50 organizations have banded together to get Americans to think small during the biggest shopping weekend of the year. The second annual Small Business Saturday, sandwiched between Black Friday and Cyber Monday, will take place this year on Nov. 26.

Among those leading the charge to mobilize the buying public to shop small is Women Impacting Public Policy, a nonpartisan organization that advocates for issues affecting the health of small businesses. To expand the impact of Small Business Saturday, WIPP has created the “Small Business Saturday Coalition.” The group’s mission is to inspire business owners and communities to embrace shopping at local, independent businesses and to participate in Small Business Saturday.

Originally developed in 2010 by American Express in response to small business owners’ need for more demand for their goods and services, the inaugural Small Business Saturday was a huge success. As a result of the push to shop small, independent retailers who accepted American Express saw a 27 percent increase in sales compared to the same time in the previous year.

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