Village Artisans Gallery
PJ Heyman, owner
Boiling Springs, Pa.
Year Established: 1995
Number of Employees: 1
How do you set your gallery apart from the competition? We carry only American-made fine craft and art, with an emphasis on work made in Pennsylvania. Each year, we also commission one of our artists to create a series of Boiling Springs Christmas ornaments that are sought after and collected by our customers.
How have you changed your marketing strategies? I created a Facebook page and am working on increasing my presence in social media overall. I work with our local visitors bureaus to draw more visitors to the area. I also produce two brochures yearly to promote our “Artists in Action” demonstration series.
Beyond tried-and-true customers service, how do you engage your customers? In addition to free gift wrap, we also offer to package purchases for shipping at no charge. It’s a great way to recycle shipping materials, and to make sure a customer’s purchase is packaged securely.