Pinnacle Gallery

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Pinnacle Gallery
Joanne and Peter Hildt, co-owners
Scottsdale, Ariz.
www.pinnaclegallery.com
Year Established: 1997
Number of Employees: 3

How do you set your gallery apart from the competition? Pinnacle Gallery is in Scottsdale, Ariz., where the vast majority of art is in Western, Southwestern or Native American genres. We are one of the only contemporary craft galleries in our marketplace. Additionally, we mostly represent artists who are exclusive to us in the marketplace.

Do you drive business via social media websites? We don’t participate in any social websites because our customers tell us they do not participate in them. The vast majority of our customers are mature, wealthy people who protect their privacy and maintain low profiles. We even have to be careful about sending them too many e-mails.

Beyond tried-and-true customers service, how do you engage your customers? For the past 13 years, almost every purchase has been followed up with a hand-written thank you card, which reminds the customer of the gallery and helps us maintain a reliable mailing list. Additionally, reliable records of past purchases enable us to select compatible pieces for a customer’s home and appropriate gifts for their friends and relatives.

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