Making Art More Affordable

This watercolor and photo transfer on paper by Deidre Adams is an example of the smaller work now available at Translations Gallery.

Layaway plans do not just apply to furniture or electronics anymore. At Translations Gallery in Denver, Colo., interest-free payment plans ranging from three to six months are now available for works of art. “We made this decision because of the current economic situation,” director Kate Chimenti explains. “A client wanted a piece, but was hesitant to make a purchase until we suggested a payment plan. Suddenly, the price of the piece was in their budget.”

Translations first began offering layaway a year ago, and currently has no plans to discontinue it. “The response has been extremely positive. Clients appreciate our approach to making art affordable,” says Chimenti.

The gallery has also begun offering smaller pieces on paper by recognizable names. Mark Bowles, who recently had a piece accepted into the Denver Art Museum, usually sells original works for $1,800-$12,000. His beautiful giclees are now available at the gallery for only $500. Owner Judy Hagler wants to spread the word that fine art galleries do actually have affordable work.

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