No one is going to argue about the influence bloggers have on the Internet these days. But let’s face it, as a small business owner, you may not have time to maintain daily posts on your own blog.
Guest blogging is a great way to earn free exposure, increase your own site traffic and establish yourself as an expert in your industry. But there are so many blogs out there that it can be difficult to figure out which ones might offer good guest blogging opportunities.
To ease your way into it, try doing a search for user-generated blogs. Thanks to the social media craze, many blogs now have user-generated content (UGC) sections where members of the community can create their own posts. Posting on these forums is a great way to start building relationships.
When in doubt, contact bloggers you already know. If one of your favorite artists is planning a vacation, ask if he or she would be open to you posting a guest blog about displaying and lighting artwork. Or maybe your chamber of commerce would be interested in a blog post about the local arts community.
You want to have a presence on the blogs with the most impact, so try searching on a site like Technorati for well-respected blogs in your area. Technorati lets you search by keyword, then ranks blogs by authority. There are endless possibilities out there if you just know where to look.