Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.
I talk to a lot of business owners who don’t “get” social media. A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to. Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.”
The majority of small businesses use social media to grow, yet for many of them, deciding which sites to use remains a challenge.
You might still be in the thick of the holiday selling season, but January is right around the corner. Your busiest time of the year will be over and you can breathe a sigh of relief. But then what?
The immense popularity of social networks and the meteoric rise of social media marketing are two of the most exciting new directions for PR and marketing I have experienced.
Like many things in business, and perhaps in life, one of the best ways to get better at something is to analyze what others are doing—particularly, those doing better than you.
The immense popularity of social networks, and the meteoric rise in the last few years of social media marketing, is an exciting new direction for public relations and marketing.
Tim Berry of Palo Alto Software celebrated his 1,000th blog post at Planning Startups Stories. “My favorite posts are the ones in which